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Sportsbook

BoyleSports eyes up UK William Hill stores

Thursday 24 de June 2021 / 12:36

2 minutos de lectura

(London).- Irish betting group BoyleSports is interested in buying some or all the remaining William Hill shops in the UK, over a year after it acquired its 33 NI stores.

BoyleSports eyes up UK William Hill stores

William Hill’s 1,400 remainder shops are being sold by Caesars Entertainment, which has acquired the group but signalled it will offload the UK business and focus on its American operation. Analysts have suggested the UK business could fetch as much as £1.5bn.


In a statement to the Sunday Independent, BoyleSports said: “BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other opportunity that makes sense for our business.


“The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting.”


The company, founded by John Boyle in 1982 in Markethill, Co Armagh, would face stiff competition.


According to the Daily Telegraph, Apollo Global Management and the Shaked family, 888 Holdings’ founding shareholders, will be likely bidders in an auction for the bookmaker’s UK and European businesses. Fred Done of BetFred is another possible contender.


While those bidders have deep pockets and the price tag is sizeable, the relatively small Boylesports is debt free and could look at options such as teaming up with private equity to build up its financial firepower.


It is also possible that all of the 1,400 outlets would not go to a single buyer.


BoyleSports has long eyed a major expansion into the UK, and as far back as 2008 made a move to buy the UK’s then state-owned Tote but lost out to BetFred.


The BoyleSports statement said: “We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represent a best in class safe and enjoyable proposition for the betting public.


“We already have 21 shops in the UK and two in the Isle of Man, along with our 45 shops in Northern Ireland and our recently upgraded online betting site gives us a sizeable foothold in the UK retail and online markets.”


Back in January 2020, when BoyleSports acquired the NI branches, its commercial director, Conor Gray, said he would spend £4m revamping stores and investing in technology.


"We'll give the shops a serious revamp in their technology, their screens and their look and feel, their signage, lighting and air con. It'll be a fairly aggressive redevelopment,” he said.


"William Hill viewed Northern Ireland as non-core and, as a result of that, the shops probably didn't get the love and attention they warranted.


"They have 1,600 retail outlets in the UK so 33 in Northern Ireland wasn't playing to their agenda. The shops have suffered over the last number of years from lack of investment, direction, and attention. Therein lies the opportunity that we see.”


Most of the shops are in greater Belfast with some in Tyrone, Derry, and the north coast. They are run out of BoyleSports headquarters in Dundalk, Co Louth, where the firm is based.


Its acquisition of the 35 outlets from William Hill, including two in the Isle of Man, was the biggest transaction for BoyleSports in the firm's 38-year history.

Categoría:Sportsbook

Tags: Sin tags

País: United Kingdom

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